Proceeds to benefit Easterseals Northeast Central Florida and The NASCAR Foundation
Everyday heroes, thrill seekers and community leaders are invited to once again be brave for courageous kids during the second-annual “Over The Edge At ONE DAYTONA” event on November 2nd and 3rd.
“Over the Edge was a huge success last year and we’re looking to involve the community in what should be a great follow-up this year,” said Lesa France Kennedy, CEO of International Speedway Corporation (ISC) and Vice Chairperson of The NASCAR Foundation and NASCAR. “I’m planning on going Over the Edge myself once again, so I hope we have a number of other returnees. This event is exciting, fun, and it’s for the best cause imaginable – helping children in need.”
Registration is now open for individual fundraisers, and underwriting opportunities are available from $5,000. The $25 registration fee is being waived for all registrants who sign up to participate by Friday, July 13th at midnight. The first 140 fundraisers who raise a minimum of $1,000 will earn their spot to go Over the Edge of the west-side façade of the 102-foot-high International Motorsports Center, the headquarters of NASCAR and International Speedway Corporation (ISC).
This event can be classified as both unique and successful, as the inaugural event in 2017 raised $200,000 in support of Easterseals Northeast Central Florida and The NASCAR Foundation. Event logistics are coordinated by Over the Edge, a professional rappelling organization that organizes similar events throughout the country.
“We are thrilled to be going Over The Edge at ONE DAYTONA again this year to benefit children in our communities,” said Bev Johnson, CEO of Easterseals of Northeast Central Florida. “Not only is this rappelling event exciting, it brings home the point that, everyday, children and families are courageously living with disabilities and healthcare needs. So, it’s fitting that Over The Edge challenges the generous volunteers who raise funds and rappel for these families! As they’re being brave for courageous kids, they’re also doing tremendous good.”