Saturday,  Tast of 24

Tickets are expected to sell out for Taste of the 24, taking place during Rolex 24 at DAYTONA

DAYTONA BEACH, Fla. (January 19, 2023) – The stage is set for The NASCAR Foundation’s Taste of the 24 presented by Foundation Risk Partners. The annual fundraiser takes place Saturday, January 28 at Daytona International Speedway during the 61st running of the Rolex 24 At DAYTONA, North America’s most prestigious sports car race.

“We’re excited to kick off our 2023 season with such an amazing event,” said Nichole Krieger, executive director of The NASCAR Foundation. “By partnering with local restaurants and businesses for Taste of the 24, we’re able to raise valuable funds to support children both within our community and across the country. We’re truly thankful to those partners for making this such a special event every year.”

The Rolex 24 At DAYTONA is the ultimate test of endurance, speed, and skill for world-class competition at the World Center of Racing. The world-wide “twice-around-the-clock” iconic event will open the IMSA WeatherTech SportsCar Championship season with a 1:40 p.m. ET start. The event will mark the debut of the much-anticipated Grand Touring Prototype (GTP) class on the 3.56-mile road course. The GTP class combines internal combustion engines with cutting-edge technology in an electrical support powertrain.

For the Taste of the 24, patrons will be treated to an unrivaled dining experience featuring live entertainment and local restaurant fare in the Midway Suites of the World Center of Racing. At 6 p.m. ET, attendees will sample menu items from area restaurants amid the backdrop of the season-opening race for the IMSA WeatherTech SportsCar Championship.

Fans will not go hungry! The NASCAR Foundation will have a wide range of local restaurants serving up sample-sized appetizers, entrees, and desserts from their menus, along with live entertainment and non-stop racing action.

Participating restaurants include: 4 Rivers Smokehouse, Ben & Jerry’s, BJ’s Restaurant & Brewhouse, Blue Flame, Bull and Boar, Carolina Seafood Co., Crabby’s Oceanside and Crabby’s Bar & Grill NSB, Cupcake Metropolis, Dave & Buster’s, Daytona’s Original First Turn Steakhouse, Giuseppe’s Steel City Pizza, Kale Café, Little Italy, P.F. Chang’s, Phatty Chow, Rock Bottom Restaurant & Brewery, Sauté Kingz, Stonewood Grill & Tavern and Treats & Sweets Cakery.

Event sponsors joining Foundation Risk Partners include Coleman Goodemote Construction, Dave Turner, Inc., Daytona’s Garage, Embry-Riddle Aeronautical University, Jeep Beach, LPGA, McKim & Creed, Radiology Associates, Checkered Flag Committee, SeaGate Homes, Daytona Heart, Tom Cook Jewelers and Truist.

Taste of the 24 ticket packages are on sale now and selling fast, with details listed below. VIP packages are sold out; however General Admission and Children’s packages are still available.

  • General Admission tickets, priced at $110 per person, include:
    • Taste of the 24 admission in the Midway Suites at Daytona International Speedway
    • A two-day pass to the Rolex 24 At DAYTONA that includes access to the infield, UNOH Fanzone, and general admission frontstretch seating for two exciting days of on and off-track action
    • One raffle ticket for a chance to win a Rolex Watch
  • Children’s tickets, priced at $24 per person for children 12 & under, include:
    • Taste of the 24 admission in the Midway Suites at Daytona International Speedway
    • Free access to Rolex 24 AT DAYTONA with parent ticket purchase

Ticket options are also available for patrons who have already purchased Rolex 24 At DAYTONA tickets. Taste of the 24 tickets are available by calling (386) 310-5710 or visiting

Proceeds from the event benefit The NASCAR Foundation’s Speediatrics Children’s Fund is dedicated to providing medical care and health and wellness resources to children in Florida and across the country.

Fans can stay connected with The NASCAR Foundation to learn more about Taste of the 24 and how their support impacts children via, on Twitter, Facebook and Instagram.

Fans are also encouraged to reserve their place in history at The Rolex 24 At DAYTONA by logging onto or by calling 1-800-PITSHOP.  New in 2023, garage access will now be included for all 2-day infield and single-day customers, enhancing the experience for guests by providing close access to the incredible cars and teams. Kids 12 and under are admitted FREE to the Rolex 24 At DAYTONA.